FICT | Promo 

2015      ||      advertising

Client:
TRANSILVANIA INTERNATIONAL BOOK FESTIVAL

Brief:
Tv commercial / promo for Transilvania International Book Festival, 2015 edition.

Production:
The client wanted to go a different path than last year promo, something somber but more powerful as message goes. Their log line was still "You can't get way from books!". The animation plays with the idea of writing and reading a book like an infection that takes over its host.