FICT | Promo 

2017      |      advertising

Client:
TRANSILVANIA INTERNATIONAL BOOK FESTIVAL

Brief:
Tv commercial / promo for Transilvania International Book Festival, 2017 edition.

Production:
The client wanted a gritty vibe and a personal story for this promo. The visual style went through several iterations until it became an old gritty manuscript. The story came out of a small incident that was observed durin research.